Category: 20th / 21st century

2. August 2018

20th / 21st century | Art

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The Sun of St. Moritz by Walter Herdeg

The sun and lettering in the design of the resort town of St. Moritz is the oldest still-used tourism trademark in the world. The symbol and logo were created in 1932 by Zurich graphic designer Walter Herdeg.

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Walter Mittelholzer – the flying adventurer and entrepreneur

20. July 2018

20th / 21st century | Photography

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Walter Mittelholzer – with a plane and a camera

Walter Mittelholzer is still remembered as a pilot, aerial photographer and founder of Swissair. Mittelholzer himself worked hard to create this image, not least through the clever marketing of aerial photos of his homeland and images of foreign exotica.

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Poster featuring Fip and Fop, created by commercial artist Hans Tomamichel.

12. July 2018

20th / 21st century | Society

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At the cinema thanks to the Fip-Fop Club

Today it is just a memory, but from the 1930s to the 1950s the Fip-Fop Club sparked a small revolution: Thanks to its mobile cinemas, children under 15 years of age were able to visit film screenings in their municipalities.

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A Globi club.

11. July 2018

20th / 21st century | Culture

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The Globi Club

Globi starts out as an advertising character. In the midst of the economic crisis of the 1930s, he’s intended to boost morale. Children quickly take the jaunty bird into their hearts and set up their own Globi clubs.

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29. June 2018

20th / 21st century | Culture

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The long road to enlargement

Behind what in 2016 became reality lay over 100 years of planning. Funding issues, quarrels and a retirement stood in the way of enlarging the National Museum throughout the 20th century.

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