In 1929, mountain film pioneer Arnold Fanck shot his global hit The White Hell of Piz Palü in southern Graubünden. The secret star of filming was the Bernina railway, a track system that could handle tough winter operation.
What images of a man’s role were disseminated in Switzerland’s mainstream visual media in the 1950s? After the war ended, people were looking for alternatives to the traditional image of the family man, and a lot of men found themselves standing at the kitchen stove.
Short bobbed haircuts, figure-hugging skirts, flat shoes – the new fashions of the 1920s were wildly popular, but they also had their avowed opponents. Seeking a return to the values of the past, these groups set about re-establishing Switzerland’s long-dormant customs of traditional dress.