Heidi in Japan

by Claudia Walder

Heidi is a cult figure in Japan. An animated series from 1974 helped her achieve that status. The series ushered in the now booming anime industry.

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Lovely, lovelier, loveliest

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by Andrej Abplanalp

Ideals of beauty are also a barometer of what is important to a given society. As a result, they’ve changed constantly over the past few centuries.

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A Swiss success story: the tale of an espionage recorder

Bild eines Nagra SN.

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by Denise Tonella

The CIA commissioned the Swiss firm Kudelski to develop a small but highly effective audio recording device for covert investigations. It had been ordered by John F. Kennedy.

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The Italian girls of Migros

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by Gabriel Heim

With the ‘Trentino Promotion’ launched by Gottlieb Duttweiler, a first wave of young Italian women took up positions in Swiss households in 1946.

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Switzerland and the world

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75 years ago, Swiss chemist Albert Hofmann experienced the first LSD trip in history. LSD has been changing our view of the world ever since.

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Fifty years ago, humans walked on the moon for the first time. This epoch-defining achievement was made possible, in part, thanks to cutting-edge technology from Switzerland.