Federal Councillor’s public appearance

by Aaron Estermann

There was a time before mobile phones, a time when press photographers were the eyes of an entire nation. Many of the images they captured are now forgotten. For example, Federal Councillor Rudolf Minger’s appearance at Bern’s Reithalle riding arena in November 1940.

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The cheese collective

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by Peter Moser

From 1914, the Schweizerische Käseunion (SKU, the Swiss Cheese Union) ensured people at home and abroad were kept supplied with Swiss cheese. For that purpose, the Cheese Union monitored both production and prices.

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Fondue – a ‘natural processed product’

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by Peter Moser

Until the Second World War, fondue was unheard of in most areas of Switzerland. The cheese speciality only became the ‘national dish’ as the result of a marketing campaign run by the Schweizerische Käseunion (Swiss Cheese Union).

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Text and a picture, to hold it all together!

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by Andrej Abplanalp

A glossy that’s a magazine and insurance policy in one? And delivers brilliant housekeeping tips? A look back at Switzerland’s media landscape.

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Switzerland and the world

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Fifty years ago, humans walked on the moon for the first time. This epoch-defining achievement was made possible, in part, thanks to cutting-edge technology from Switzerland.

by Claudia Walder

Heidi is a cult figure in Japan. An animated series from 1974 helped her achieve that status. The series ushered in the now booming anime industry.