Chiara Jehle

Chiara Jehle researched the history of tinned food advertising by the company Hero AG for her Master’s thesis.

Conserved values

Chiara Jehle 20.02.2025 The lowly tin can became a household staple in the emerging consumer society of the 1950s. And the way tinned foods were advertised gives us an insight into social and cultural change.

Hero tin cans containing green peas and cherry jam, from the period between 1900 and 1938.