For years, Switzerland has celebrated itself as a nation of skiers. Where does this self-image come from? Is it more of a myth, or more of a reality?

In the 1980s the footballer was a fighter; a decade later, he was a sporty pop star, and now he’s a model. Nowhere is the change in the image of masculinity more apparent than on the football pitch.

The image of masculinity has changed constantly over the past few decades. Nowhere is this more apparent than in football. A look back at the stadiums of the past.

In 1965, mountain climber Walter Bonatti conquered the north face of the Matterhorn. In winter, and solo. A gift for the press photographers.

One was a pretty boy, the other a beast on the field: two more fascinating figures in Swiss football.

Football is more than just a sport. Football is culture and entertainment, the regular crowd around their usual table and the select few in the VIP lounge. And football is also politics and business.

Jack Günthard was both a superb athlete and a gifted entertainer. With his radio and TV shows, he got the nation on its feet and keeping fit.

Football is more than just a sport. Football is culture, entertainment and even politics. As, for example, when Uli the Tenant played for Grasshopper Club Zurich. Or when carrots were grown in FC Baden’s stadium.