
Top-level sport in the armed forces
The Swiss Armed Forces have been deliberately cultivating the sporting skills of talented recruits for 20 years. Despite encountering initial opposition, the programme has achieved impressive results, including Olympic medals and World Cup winners.
However, Switzerland’s sporting legends have not always enjoyed such adulation. In January 1998, Swiss television lamented the drop in performance by the country’s skiers, claiming the Austrians had taken over since the retirement of Franz Heinzer in 1994. On the same ‘10 vor 10’ news programme, Federal Councillor Adolf Ogi declared his goal of bringing the glory days back to Swiss sport. Presenter Ursula Hürzeler commented, “Ogi is dreaming about sports stars working in the public sector.” Ogi, the new minister for sport – the Military Department had been renamed the Federal Department of Defence, Civil Protection and Sport (DDPS) shortly before his appointment – did not want to go into too much detail, but he did say that sport promotion needed a broad base if Switzerland were to compete at the highest level on the international stage, no ifs or buts. New ways of building this base were needed, he claimed, which is why Ogi commissioned the Chief of the Land Forces to produce an analysis of the scope for employing elite athletes in the armed forces.
This marked the start of the promotion of top-level sport in the military, as we know it today – despite the role of sport having gradually moved away from the military by the 1970s. Was this tantamount to the remilitarisation of sport?
Both sides of the political spectrum were united in their opposition to “public sector jobs for athletes”
It was around the same time that the Swiss Armed Forces encountered recruitment problems. Military service was perceived as increasingly unappealing and personnel numbers fell steeply. ‘Widerwille statt Wehrwille’ (a pithy comment encapsulating the prevailing mood of prioritising the avoidance of military service over defending the country), as Swiss television commented at the time. Every fifth recruit was leaving basic training early, and the proportion of men deemed unfit for military service had increased considerably since 1997 to 18%. Ruedi Winet from the ‘Beratungsstelle für Militärverweigerer’ (advice centre for conscientious objectors to military service) even said that, going by the figures, compulsory military service was firmly consigned to the past. The DDPS needed to act urgently. Samuel Schmid, who took over from Ogi as head of the DDPS in 2001, saw this as an opportunity to bring the glamour of elite sport under the military umbrella.
Elite sport in the armed forces impacted by “unsuitable” professional athletes
Switzerland unearths another ace skier
The programme has an impressive track record
And Switzerland took first and second place in the 2023/2024 overall World Cup through Marco Odermatt and Loïc Meillard – both poster boys for the Swiss Armed Forces as they serve in the military. The armed forces have every reason to be happy with their top-level sport programme: “‘Convey emotions, move hearts and give Switzerland something to dream about,’ that is how the armed forces see their role in promoting top-level sport,” said Franz Fischer four years ago when he retired following 22 years in charge of promoting top-level sport in the armed forces. In other words, nothing to do with remilitarising sport. Switzerland is happy to send its sporting soldiers into the competitive arena, but only as civilians: for the country’s (inter)national prestige.
Swiss Sports History

This text was produced in collaboration with Swiss Sports History, the portal for the history of sports in Switzerland. The portal focuses on education in schools and information for the media, researchers and the general public. Find out more at sportshistory.ch


