Seeing and being seen is an important social aspect of sport. At one time, this was a particularly notable feature of tennis.

How a traditional game from Scotland became a glamour sport in Switzerland, and then went back to being a traditional game ‘of the people’: A brief history of curling in Switzerland

Bobsleighing started out as an activity to keep well-to-do foreign tourists entertained. It wasn’t until much later that the sport became popular among the Swiss as well.

For years, Switzerland has celebrated itself as a nation of skiers. Where does this self-image come from? Is it more of a myth, or more of a reality?