![Appenzell women at a festival of traditional costumes in 1924.](https://blog.nationalmuseum.ch/app/uploads/trachten-titel-300x225.jpg)
Eton crop, or traditional headwear?
Short bobbed haircuts, figure-hugging skirts, flat shoes – the new fashions of the 1920s were wildly popular, but they also had their avowed opponents. Seeking a return to the values of the past, these groups set about re-establishing Switzerland’s long-dormant customs of traditional dress.
![Swiss women in traditional dress, early 20th century.](https://blog.nationalmuseum.ch/app/uploads/trachten-300x212.jpg)
New role, new fashion
![More and more women worked in offices. This is in Basel in 1920.](https://blog.nationalmuseum.ch/app/uploads/buero-300x221.jpg)
Short hair and lipstick
![Everyday fashion in 1929, when Lake Zug was completely frozen over.](https://blog.nationalmuseum.ch/app/uploads/mode-223x300.jpg)
![The bobbed ‘Eton crop’ hairstyle caused uproar in the 1920s.](https://blog.nationalmuseum.ch/app/uploads/bubikopf-194x300.jpg)
Scathing criticism and the anti-fashion movement
![The new fashion raised more than a few hackles in conservative circles.](https://blog.nationalmuseum.ch/app/uploads/taenzerin-300x228.jpg)
Traditional costumes also popular in the city
![After World War I, traditional dress and urban living were no longer mutually exclusive.](https://blog.nationalmuseum.ch/app/uploads/modern-300x220.jpg)