
Sport and politics — an (un)happy relationship?
This year’s hosting of the Winter Olympics and the Football World Cup by, respectively, China and Qatar – both authoritarian states – has sparked debate about the influence of politics in sport. A look at history shows that sport and politics have always gone hand in hand.
When Marco Odermatt fights for Olympic glory on the ski slopes over the next two weeks, and Melanie Hasler does the same on the bobsleigh track, it’s unlikely they’ll be doing it for political reasons. While Odermatt and Hasler will be starting under the Swiss flag, and in the eyes of the public they represent our country on the international stage, only someone with a vivid imagination would put any sort of political spin on their swings to the left and right during a race.
Logically, the sports-based actions of athletes are not in themselves political, but...
In a nutshell, sport moves within a triangle of ‘M’s: mass (in the sense of audience interest and corresponding media interest), markets (i.e. commercial interests), and might or power (in the sense of societal and political interests or exertion of influence). Within this triangle, mass is the basis for the other two Ms, because mass is what political players need in order to showcase themselves and their ideas. The fact that any sports occasion is perceived ostensibly as an athletic competition, and not as a political event, also makes it ideal for this purpose.
Logically, the sports-based actions of athletes are not in themselves political, but...
- ...sport always reflects societal ideas about the body, gender or origin. For example, the division into ‘typical’ men’s and women’s sports, such as football and rhythmic gymnastics respectively, can be traced back to biologistic notions and the corresponding understandings of gender roles from the 19th century. Over the past 50 years these ideas have been kicked out of some sports; the general socio-political struggles and developments have also had an impact in sport.
- ...due to the high level of spectator and media interest, sportsmen and women, but also politicians, use sport as a platform for their political messages.
- ...even the awarding of sports events to particular hosts is always a political issue. Awarding such events to authoritarian countries raises questions, especially in the western world, about human rights; in addition, candidates for award are sponsored and financially supported by politics.
- ...the admission to an international association of a territory that defines itself as a newly independent state can be read as a political statement if the status of that territory is contentious within the global community (see Kosovo and Taiwan).
In a nutshell, sport moves within a triangle of ‘M’s: mass (in the sense of audience interest and corresponding media interest), markets (i.e. commercial interests), and might or power (in the sense of societal and political interests or exertion of influence). Within this triangle, mass is the basis for the other two Ms, because mass is what political players need in order to showcase themselves and their ideas. The fact that any sports occasion is perceived ostensibly as an athletic competition, and not as a political event, also makes it ideal for this purpose.
On account of their financial clout, the major organisations at least have a certain standing when it comes to politics. Nonetheless, every sports association has to learn to live with local laws and political authorities, because the state has always been a key sponsor and promoter of sport. In Switzerland the state provides substantial funding for facilities for grassroots sport, while specifically funding top athletes in professional sport. In 2021, Sports Minister Viola Amherd felt compelled to intervene due to abuse in the Swiss Gymnastics Federation, and to enforce a policy of increased state monitoring in the area of sports ethics.
Swiss Sports History

This text was produced in collaboration with Swiss Sports History, the portal for the history of sports in Switzerland. The portal focuses on education in schools and information for the media, researchers and the general public. Find out more at sportshistory.ch


