
When sport was a pawn in the Cold War
Should athletes participate in events held in countries at war or governed by authoritarian regimes? That is the perennial question. Politicians have no qualms about recommending that their sporting associations impose a boycott. However, sport is per se apolitical. That was the backdrop to the West’s boycotting campaign in the run-up to the 1980 Moscow Olympics.
In keeping with Cold War logic, the West avoided direct confrontation and, led by the US, supplied money and weapons to the Mujahideen rebels in Afghanistan. As this was done in secret, the West’s official opposition took the form of non-military measures. US President Jimmy Carter reneged on an agreement to supply grain to the Soviet Union, stopped the export of advanced technology for oil production and called on the US Olympic Committee (USOC) to boycott the Moscow Olympic Games in the summer of 1980. The President also requested that allies of the US, especially the western European sporting heavyweights, follow suit. Although many American Olympic athletes publicly opposed the boycott, USOC approved the President’s request by a two-thirds majority, possibly “encouraged” by Carter’s threat to pull the plug on state funding for sport if the US were to send a team to Moscow. In western Europe, meanwhile, the political situation was somewhat more complex.
The press office of the SVP (conservative Swiss People's Party) drew comparisons with the Berlin Games in 1936, which were hijacked by the Nazis for propaganda purposes and concluded: “[...] following the spectacle in Afghanistan, the Russians should not be given the opportunity for self-aggrandizement in Moscow. That would make a mockery of the noble Olympic ideals of sport and bringing people together”. A Social Democratic party (SP) spokesperson told Bern newspaper Bund, that experience had shown “a boycott is not a policy and definitely not a gesture for peace. A peace policy must be designed so that the other party can undo any “mistakes” without losing face. That is exactly what a boycott of the Moscow Games over Afghanistan does not do.” The right-wing parties had nothing to fear by calling for a boycott as any countermeasures from the Soviet Union would have been negligible at best: the USSR accounted for a mere one to two per cent of Swiss foreign trade.
The conflicting reactions from politics and sport show that Switzerland’s self-image as a haven of neutrality was not universally interpreted in the same way, even with reference to the opposing Cold War blocs. Being neutral does not mean rigidly avoiding taking sides, instead it stands for a geopolitical position defined by the majority: are we neutral because we are going to Moscow despite the US call to join the boycott? Or are we actually legitimising the Soviet invasion by going? It is a matter of political preference.
The only major western European country to boycott the Games was West Germany. Federal Chancellor Helmut Schmidt and the parliament recommended with the backing of a sizeable cross-party majority – in an advisory vote – that their Olympic committee join the boycott. The committee voted shortly after and the outcome was 59 to 40 votes in favour of staying away from the Games. However, this didn’t stop Federal Chancellor Schmidt going on a state visit to the USSR in 1980. Economic ties between the two countries also remained intact, as butter, grain and machines continued to flow freely across their borders.
Sporting boycotts are normally initiated by political actors (governments, NGOs, political parties), and less often by sporting bodies, whether sports associations or individual athletes. In either instance, the boycotts are not caused by sport itself but by political factors. That is why politics normally leads the boycott debate, whereas the sporting world is more reactive. That may seem justified: sport itself has nothing to do with politics and is therefore purely apolitical. However, this position does not stand up in the cold light of day as failing to adopt a position on a boycott is a political statement in itself.
Moreover, sport has always been defined by a triangle: mass (popularity and corresponding media interest), markets (business interests) and power (in the context of social and political interests or influence). Sport is therefore influenced by politics, even if it could be more independent than is currently the case. To avoid cross-examination of its politics, as happened with the American NOC in 1980, sport needs to be more upfront about what it stands for. That could involve, for example, consistently boycotting countries at war, thereby achieving greater credibility. There is definitely room for improvement, as shown by the current stance of the IOC with regard to Russia, for example. However, until that happens the sporting world will be restricted to playing with symbols, for example associations declining to present their national flag and sing the national anthem (Italy, France, the UK and Switzerland plus some other countries did that in Moscow), while political agents call for sporting boycotts when it suits them. The appeal of these boycotts is that they don’t bite as hard as other possible sanctions, while at the same time making a political statement to a large audience.
Swiss Sports History

This text was produced in collaboration with Swiss Sports History, the portal for the history of sports in Switzerland. The portal focuses on education in schools and information for the media, researchers and the general public. Find out more at sportshistory.ch


