![The Tigers with the object of their dreams: Swiss champions 1976.](https://blog.nationalmuseum.ch/app/uploads/scl-titel-300x225.jpg)
How SCL got its tiger
In 1970, SC Langnau revolutionised Switzerland’s sports landscape. With a little sleight of hand, this village club invented jersey advertising.
![In the 1960s, the Langnau players, here Gerhard Wittwer (left), still played without a tiger on their chest. Mostly in any case...](https://blog.nationalmuseum.ch/app/uploads/Langnau-60er-300x209.jpg)
![From the 1970s onwards, the tiger was always there on the ice. Even when faced with the wrath of the Federation...](https://blog.nationalmuseum.ch/app/uploads/tiger-trikot-300x189.jpg)
![Letterhead of Roethlisberger & Sohn AG, 1961.](https://blog.nationalmuseum.ch/app/uploads/roethlisberger-und-sohn-300x229.jpg)
![Group photo of SC Langnau dating from 1965.](https://blog.nationalmuseum.ch/app/uploads/sc-langnau-tiger-300x192.jpg)
![Basel with sponsor on shirt against GC, April 1977.](https://blog.nationalmuseum.ch/app/uploads/Basel-Werbung-300x193.jpg)
The Langnau team’s one and only championship title, 1976. SRF
In 1970, SC Langnau revolutionised Switzerland’s sports landscape. With a little sleight of hand, this village club invented jersey advertising.