Tourism Archive - Swiss National Museum

19. April 2019

20th / 21st century | Tourism

The iconic Lake Constance and Rhine poster

The Lake Constance and Rhine poster produced by Orell Füssli in 1897 shows the whole of Lake Constance as far as the Rhine Falls, with the snow-covered Alps in the background. Depicting a south-facing perspective, to this day it has defined the tourist view of Lake Constance.

2. August 2018

20th / 21st century | Art

de en fr

The Sun of St. Moritz by Walter Herdeg

The sun and lettering in the design of the resort town of St. Moritz is the oldest still-used tourism trademark in the world. The symbol and logo were created in 1932 by Zurich graphic designer Walter Herdeg.

9. December 2017

20th / 21st century | Tourism

de en fr

Out of the blue sky

In December 1978 the whole of Switzerland was snow-free. Only in Savognin did the flakes dance – thanks to the first snow cannons.

3. November 2017

Modern Age | Tourism

de en fr

The birth of modern cartography

As well as winning numerous accolades as a general in the Sonderbund War, Guillaume-Henri Dufour was also a much-acclaimed cartographer who helped to invent modern cartography.