Category: Tourism

27. May 2020

20th / 21st century | Tourism

de en fr

When Dutti bought a mountain railway

by Dominik Landwehr

At the end of the 19th century, Switzerland experienced a mountain railway boom. There was feverish building activity on Monte Generoso. But the company was only able to survive with help from Migros.

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10. April 2020

20th / 21st century | Nature

de en fr

A queen among the Green

by Andrej Abplanalp

40 years ago, the second Swiss Horticultural & Gardening Expo, ‘Grün 80’, attracted millions of Swiss people, and one queen: Queen Elizabeth II.

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17. July 2019

20th / 21st century | Culture

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Heidi in Japan

by Claudia Walder

Heidi is a cult figure in Japan. An animated series from 1974 helped her achieve that status. The series ushered in the now booming anime industry.

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19. April 2019

20th / 21st century | Tourism

de en

The iconic Lake Constance and Rhine poster

by Elisabeth Schraut

The Lake Constance and Rhine poster produced by Orell Füssli in 1897 shows the whole of Lake Constance as far as the Rhine Falls, with the snow-covered Alps in the background. Depicting a south-facing perspective, to this day it has defined the tourist view of Lake Constance.

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2. August 2018

20th / 21st century | Art

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The Sun of St. Moritz by Walter Herdeg

by Felix Graf

The sun and lettering in the design of the resort town of St. Moritz is the oldest still-used tourism trademark in the world. The symbol and logo were created in 1932 by Zurich graphic designer Walter Herdeg.

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