![Advertising car for Ovomaltine in the 1930s.](https://blog.nationalmuseum.ch/app/uploads/2019/01/Ovomaltine_Titel-300x198.jpg)
From the pharmacy to the supermarket shelf
Ovomaltine (also sold as Ovaltine) is a popular breakfast drink. It was invented by a chemist, and to begin with it was only available in pharmacies.
Ovomaltine originally sold only in pharmacies
![The first Ovomaltine tin from 1904 didn’t yet feature the characteristic orange colour.](https://blog.nationalmuseum.ch/app/uploads/2019/01/Ovomaltine_Buechse-179x300.jpg)
![Even the military were interested in Ovomaltine. The drink has a long shelf life and takes up very little space in a field pack.](https://blog.nationalmuseum.ch/app/uploads/2019/01/Ovo_Soldaten-300x213.jpg)
![Cross-country skiing competition in Le Brassus, 1955. Portrait of Benoît Carrara with Ovomaltine.](https://blog.nationalmuseum.ch/app/uploads/2019/01/Ovo_Langlauf-260x300.jpg)
History of Ovomaltine in a short documentary. YouTube
Ovomaltine advertising from 1965. YouTube
American Ovomaltine advertising from the 1950s. YouTube